Corona Hangover!
This is probably the first article that you've ever received from a "marketing professional" who refuses to tell you that he has all the...
Corporate Gifts: How Much is Too Much?
We all want to share the Holiday Spirit, and promote our business at the same time. But how much is too much? For many small businesses...
The Truth About Tariffs
First, let's start with a definition. Tariffs are a tax on imports or exports between sovereign states. Who Pays the Tax? We all do? The...
The New ImagineThatPromo.com
Welcome to the new ImagineThatPromo.com! We have made it easier than ever to navigate and find the custom apparel and promotional...
Common Marketing Mistakes of the Independent Agent
You are a proud independent agent. Perhaps you bought a franchise, or you were hired to work for one of the major brokerage firms, real...
Marketing - Just Do It!
As a marketing professional for more than 20 years, I am often asked about different marketing campaigns. What are my thoughts, will it...
A Tale of Two Pens
When is a pen just a pen, and when is a pen a marketing vehicle used for increased exposure for your business and sales. When you're...
Conventions 101
For companies that operate on a national or international scale, conventions and trade shows can be critical to their marketing mix. Such...
Peace on Earth
This is my favorite picture. It represents so much of what I believe we all desire. Peace! I'm not sure what he was dreaming of, but if I...
Customize Your Profits
Many companies look at customization as an expense. A choice between generic packaging and custom packaging with your logo. What if I...
