Common Marketing Mistakes of the Independent Agent
You are a proud independent agent. Perhaps you bought a franchise, or you were hired to work for one of the major brokerage firms, real...
A Tale of Two Pens
When is a pen just a pen, and when is a pen a marketing vehicle used for increased exposure for your business and sales. When you're...
Conventions 101
For companies that operate on a national or international scale, conventions and trade shows can be critical to their marketing mix. Such...
Customize Your Profits
Many companies look at customization as an expense. A choice between generic packaging and custom packaging with your logo. What if I...
